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We are a sustainable clothing brand that focuses on creating quality wardrobe staples using sustainable materials and practices. Our goal is to help you build a sustainable wardrobe that will last you for years to come.

How We Source

We are proud to partner with global farms to produce sustainable and fair trade organic cotton, linen, and hemp which is used in all of our products.

Details That Matter

Our philosophy is to create luxurious, comfortable and multifunctional pieces for your wardrobe, with an ecological conscience.

What the press is saying

Luxurious and sustainable fabrics mixed with thoughtful design. This company is paving the way for men's fashion.

The pieces they make are smart investments that you will cherish and have in your wardrobe for years to come.

The number one new independent fashion brand to have on your radar! We're excited to see where they go.

Men's fashion made exciting. We love their approach to seasonless dressing. Less is definitely more.

Steve McMaster

Co-Founder

Willamina Dustice

Co-Founder

Robert Dugnutt

Co-Founder

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Be set for any occasion

Shop Smart Clothing

Your new wardrobe staples

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Use coupon code WELCOME10 for 10% off your first order.

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